There is no shortage of dreams for a healthier and productive society. Many of us live in cultures that promote the setting of personal, professional and societal goals. Did you know that roughly 80 percent of North Americans attempt some sort of health resolution each year? Losing weight, exercising regularly, managing stress and improving relationships are just some of the ways we try to improve ourselves.

Businesses and government are also being re-organized for continuous change. Almost every business has a strategic plan that calls for new behavior on the part of its employees. Public and private service agencies also see themselves as instruments of social change. Each community group and government agency has a mandate for addressing long-standing social problems. To solve these social problems, behavior must change, and the culture must support that change.