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Supportive
Cultures are Key to Productivity
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Don Cohen and Laurence Prusak
make a business case for addressing work culture. Their book
In Good Company sites extensive research in support of a strong link between
culture and bottom-line business goals such as innovation, service, productivity and profitability.
Supportive cultures enhance business outcomes by producing:
- Increased
knowledge sharing
- Greater
coherence of action
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We often behave in accordance with cultural forces without
even thinking about it. For example, we drive on a
particular side of the road, sit in a particular seat at
dinner time or use particular words to get a point across
without thinking these behaviors are influenced by the
culture. These behaviors are largely controlled by culture.
* Cohen, D. &
Prusak, L. (2001). In Good Company: How Social Capital Makes
Organizations Work. Boston: Harvard Business School Press.
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