One of the biggest challenges to adopting a culture change approach is convincing people that such change is possible. In the 1950s Robert Allen found that his psychotherapy with delinquent children was ineffective because the street culture ran counter to the goals of his therapy efforts. He and his colleagues developed a program, called Collegefields, that taught youths how to understand and shape their social environments. After the Collegefields success, Dr. Allen and his associates at the Human Resources Institute developed culture change programs for over 1,000 businesses and community organizations. These projects addressed a wide variety of social problems including littering, racism, health, education and productivity.

A proven track record helps make a case for culture change. Due to privacy concerns and client confidentiality much of the record is unavailable. Fortunately, many organizations are proud of what they have achieved and are delighted to publicize their success. Over 50 books, journal articles and videos have been published about these culture change projects. Many of the journal articles and book chapters are available for download from the this website. Books, videos and other resources are available at www.healthyculture.com.